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Main Benefits and Organizational Impacts of CRM Within the Bank

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Part of the Management for Professionals book series (MANAGPROF)

Abstract

With the spread of the customer-oriented approach, the old concepts of “mass production” and “mass marketing” are giving way to new business models, in which customer relationships are acquiring a leading role (Gilmore and Pine 2000):

Keywords

Customer Relationship Management Customer Relationship Business Intelligence Mobile Communication Network Company Function 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Faculty of Economics and Management CeTIF - Research Center on Innovation and Financial InstitutionsUniversità Cattolica del Sacro CuoreMilanoItaly

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