Abstract
Consumption values vary according to contexts. However, these values become ultimately the utopic value at the moment of decision whatever it will be because decisions are made to get maximum profit. In the era of scarcity and post-scarcity, the values most wanted are the utopic values in this sense. In the era of scarcity, consuming is caused by practical reasons such as survival necessities. On the contrary, in the era of post-scarcity, there is a great tendency of consuming values out of contents instead of contents themselves. This article goes to explain the different consuming patterns observed with Chinese tourists visiting Korea in two different eras, scarcity and post-scarcity, based on the consumption value theory and value shifting theory.
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Lee, S.Y.: A Comparative Case-study of Orientation Types and Interpretations of Value Indicators for the Utopic Value. Advanced Science and Technology Letters 12, 55–67 (2012)
Lee, S.Y.: Defining Utopic Value Based on Orientation Types in Different Context. Advanced Science and Technology Letters 12, 55–67 (2012)
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© 2012 Springer-Verlag Berlin Heidelberg
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Lee, S.Y., Bae, E.S., Jung, B.E. (2012). Development of Value Oriented Customized Contents. In: Kim, Th., Kang, JJ., Grosky, W.I., Arslan, T., Pissinou, N. (eds) Computer Applications for Bio-technology, Multimedia, and Ubiquitous City. BSBT MulGraB IUrC 2012 2012 2012. Communications in Computer and Information Science, vol 353. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35521-9_37
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DOI: https://doi.org/10.1007/978-3-642-35521-9_37
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-35520-2
Online ISBN: 978-3-642-35521-9
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