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Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 225))

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Abstract

In international business activities, people of different cultures should follow some principles of intercultural communication in engaging in business activities, so as to reduce the friction, avoid communication obstacles, and make a deal done smoothly.

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References

  1. Grice P (2002) Studies in the way of words, vol 9, issue 33. Foreign Language Teaching and Research Press, Harvard University Press, Beijing, pp 34–47

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  2. Leech GN (1983) Principles of pragmatics, vol 45, issue 17. Longman, London and New York, pp 56–59

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Acknowledgments

Project of Sichuan Foreign Language & Literature Research Center (Number: SCWYH11—08); Key Scientific Research Project of Sichuan Provincial Department of Education (Number: 11SA075).

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Correspondence to Guoqiang Liao .

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© 2013 Springer-Verlag Berlin Heidelberg

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Liao, G. (2013). Cross-Cultural Communication in International Business Activities. In: Yang, Y., Ma, M. (eds) Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 3. Lecture Notes in Electrical Engineering, vol 225. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35470-0_19

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  • DOI: https://doi.org/10.1007/978-3-642-35470-0_19

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