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Study of Pricing Strategy of Hotel Prices in Less Developed Regions

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 226)

Abstract

This article has analyzed the influential factors of hotel prices and discussed how to promote the prices potential in less developed regions from the basic law which is based on maximum profit principle so as to execute revenue management pricing strategy. The author puts forward some suggestions that hotels in less developed regions should improve the value of its products and service and guide the consumption demand on order to achieve price discrimination.

Keywords

Hotel prices in less developed regions Influencing factors Price discrimination Pricing strategy 

References

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Business College, China West Normal UniversityNanchongChina

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