Study on Factors of Affecting the Acceptance and Adoption of Smartphone

Conference paper
Part of the Lecture Notes in Electrical Engineering book series (LNEE, volume 227)

Abstract

Purpose—The purpose of this study is to investigate human motivations affecting an adoption decision for smart phones about the active and passive acceptance. Methodology—This study relies on a stratified quota–sampling technique to recruit respondents in quantitative survey. Reliability analysis was first undertaken to assess the factor structure followed by t-test. Findings—The results indicate that: (1) Gender has no obvious influence in active or passive acceptance of smart phones. (2) Systems of Smartphone have obvious difference in active and passive acceptance of smart phones, and iOS users (i.e. phone) are actively accepted, and Android system users are passively accepted. (3) Research limitations/implications—Findings suggest that the best approach to target iOS system users is to identify methods to increasing work efficiency, and to target android system users by peer powers.

Keywords

Smartphone Technology acceptance smartphone (TAM) Gender 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Department of MarketingGriffith UniversityNathanAustralia

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