Study of Social Impact of Shanghai World Expo
The sources of the research are the survey to Shanghai residents. The research analyzes the 16 main evaluating indicators which measure the social impact on the Shanghai World Expo. The result of the analysis will be different according to the different profession of the interviewees. The purpose of the research is to direct the development, planning, and operation of the large social activity. The research will also set up harmonious relationship of host and guest, and realize the all-win of the large social activity, society, and travelers. At the same time, the research will be a reference to the government department, the director of the large social activity, and the management and some sponsors of the relative organizers, such as enterprise and public institutions.
KeywordsShanghai World Expo Social impact Sensation Variation analysis
Supported by Innovation Program of Shanghai Municipal Education Commission (11ZS181) and Social science foundation from Shanghai Institute of Technology (SJ2010-13)
- 4.Small K et al (2005) A flexible framework for evaluating the socio-cultural impacts of a (small) festival. Int J Event Manage Res l(l):66–77Google Scholar
- 5.Wang YC, Fesenmaier DR (2006) Identifying the success factors of web-based marketing strategy: an investigation of convention and visitors bureaus in the United States. J Travel Res 44(l):239–249Google Scholar