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Demonstration of Dynamic Targeting in an Online Social Medium

  • Peter Laflin
  • Fiona Ainley
  • Amanda Otley
  • Alexander V. Mantzaris
  • Desmond J. Higham
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7710)

Abstract

A novel way of calculating online influence has been proposed in [2,1]. Bloom Agency have created new online software capable of collecting social data and calculating these new influence metrics in real time. A demonstration of this software will be given at the conference. Delegates will be encouraged to Tweet using the #socinfo2012 hashtag and the influence of the top ten Tweeters will be shown, along with a visualisation of the evolving conversation.

Keywords

Twitter Social Media Online Influence Dynamic Networks Katz Centrality 

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References

  1. 1.
    Grindrod, P., Higham, D.J.: A matrix iteration for dynamic network summaries. Tech. Report University of Strathclyde Mathematics Research Report 22 (2011) (to appear in SIAM Review)Google Scholar
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    Grindrod, P., Higham, D.J., Parsons, M.C., Estrada, E.: Communicability across evolving networks. Physical Review E 83, 046120 (2011)CrossRefGoogle Scholar
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    Katz, L.: A new index derived from sociometric data analysis. Psychometrika 18, 39–43 (1953)zbMATHCrossRefGoogle Scholar
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    Laflin, P., Mantzaris, A.V., Ainley, F., Otley, A., Grindrod, P., Higham, D.J.: Dynamic Targeting in an Online Social Medium. In: Aberer, K., Jager, W., Liu, L., Tang, J., Flache, A., Guéret, C. (eds.) SocInfo 2012. LNCS, vol. 7710, pp. 82–95. Springer, Heidelberg (2012)Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Peter Laflin
    • 1
  • Fiona Ainley
    • 1
  • Amanda Otley
    • 1
  • Alexander V. Mantzaris
    • 2
  • Desmond J. Higham
    • 2
  1. 1.Bloom Agency: Green Sand FoundryUnited Kingdom
  2. 2.Department of Mathematics and StatisticsUniversity of StrathclydeGlasgowUnited Kingdom

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