Abstract
Personalization of content on public displays relies on the knowledge of spectator interests and real-time recognition of social context. In busy public places, with numerous individuals circulating daily, the knowledge of individual interests becomes unrealistic. This paper presents an approach for automatic personalization which, instead of individual profiles, relies on group context. The system recognizes the constellation of spectators in front of a public display, based on their disposition and gender. Thus, the approach provides an important prerequisite for a completely automated personalization, requiring no input from the spectator side, neither for training, nor for real-time content adaptation. The experiment conducted in a public area showed that the presented approach can successfully identify the differences in the content observation of various groups. Moreover, the approach provides an insight into the diversity of circulating groups, and gives a hint about spectators’ emotional and conversational response to the content.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
MĂĽller, J., Alt, F., Michelis, D.: Pervasive Advertising. Springer (2011)
Jannach, D., Zanker, M., Felfernig, A., Friedrich, G.: Recommender Systems: An Introduction. Cambridge University Press (2010)
Rashid, A.M., Albert, I., Cosley, D., Lam, S.K., McNee, S.M., Konstan, J.A., Riedl, J.: Getting to know you: learning new user preferences in recommender systems. In: 7th International Conference on Intelligent User Interfaces, pp. 127–134. ACM Press, New York (2002)
Masthoff, J.: Group Modeling: Selecting a Sequence of Television Items to Suit a Group of Viewers. User Modeling and User-Adapted Interaction 14(1), 37–85 (2004)
Müller, J., Exeler, J., Buzeck, M., Krüger, A.: ReflectiveSigns: Digital Signs That Adapt to Audience Attention. In: Tokuda, H., Beigl, M., Friday, A., Brush, A.J.B., Tobe, Y. (eds.) Pervasive 2009. LNCS, vol. 5538, pp. 17–24. Springer, Heidelberg (2009)
Huang, E., Koster, A., Borchers, J.: Overcoming Assumptions and Uncovering Practices: When Does the Public Really Look at Public Displays? In: Indulska, J., Patterson, D.J., Rodden, T., Ott, M. (eds.) PERVASIVE 2008. LNCS, vol. 5013, pp. 228–243. Springer, Heidelberg (2008)
Müller, J., Alt, F., Michelis, D., Schmidt, A.: Requirements and design space for interactive public displays. In: 9th International Conference on Multimedia, pp. 1285–1294. ACM Press, New York (2010)
Alt, F., Balz, M., Kristes, S., Shirazi, A.S., Mennenöh, J., Schmidt, A., Schröder, H., Goedicke, M.: Adaptive User Profiles in Pervasive Advertising Environments. In: Tscheligi, M., de Ruyter, B., Markopoulus, P., Wichert, R., Mirlacher, T., Meschterjakov, A., Reitberger, W. (eds.) AmI 2009. LNCS, vol. 5859, pp. 276–286. Springer, Heidelberg (2009)
Karam, M., Payne, T., David, E.: Evaluating BluScreen: Usability for Intelligent Pervasive Displays. In: 2nd International Conference on Pervasive Computing and Applications, pp. 18–23. IEEE Press, New York (2007)
Mahato, H., Kern, D., Holleis, P., Schmidt, A.: Implicit Personalization of Public Environments using Bluetooth. In: 26th Annual Conference on Human Factors in Computing Systems, pp. 3093–3098. ACM, New York (2008)
Jameson, A., Smyth, B.: Recommendation to Groups. In: Brusilovsky, P., Kobsa, A., Nejdl, W. (eds.) Adaptive Web 2007. LNCS, vol. 4321, pp. 596–627. Springer, Heidelberg (2007)
Villar, N., Kortuem, G., Van Laerhoven, K., Schmidt, A.: The Pendle: A Wearable Mediator for Mixed Initiative Environments. In: International Workshop on Intelligent Environments, pp. 173–181. IEEE Press, New York (2005)
Vogel, D., Balakrishnan, R.: Interactive public ambient displays: transitioning from implicit to explicit, public to personal, interaction with multiple users. In: 17th Annual ACM Symposium on User interface Software and Technology, pp. 137–146. ACM, New York (2004)
Küblbeck, C., Ernst, A.: Face detection and tracking in video sequences using the modified census transformation. Image and Vision Computing 24(6), 564–572 (2006)
Wagner, J., Lingenfelser, F., André, E.: The Social Signal Interpretation Framework (SSI) for Real Time Signal Processing and Recognition. In: 13th Annual Conference of the International Speech Communication Association, pp. 3245–3248. Springer, Heidelberg (2011)
John, L., Rist, T.: xioScreen: Experiences Gained from Building a Series of Prototypes of Interactive Public Displays. In: Ubiquitous Display Environments. Springer (2012)
Ning, T., MĂĽller, J., Walter, R., Bailly, G., Wacharamanotham, C., Borchers, J., Alt, F.: No Need To Stop: Menu Techniques for Passing by Public Displays. In: Workshop on Large Displays in Urban Life at International Conference on Human Factors in Computing Systems (2011)
Holleis, P., Rukzio, E., Otto, F., Schmidt, A.: Privacy and Curiosity in Mobile Interactions with Public Displays. In: Workshop on Mobile Spatial Interaction at International Conference on Human Factors in Computing Systems (2007)
Pease, A., Pease, B.: The Definitive Book of Body Language: How to Read Others’ Attitudes by Their Gestures. Sheldon Press, London (1988)
Mathew, A., Rogers, Y., Lloyd, P.: Post-it note art: evaluating public creativity at a user generated art installation. In: 8th ACM Conference on Creativity and Cognition, pp. 61–70. ACM Press, New York (2011)
Müller, J., Walter, R., Bailly, G., Nischt, M., Alt, F.: Looking Glass: A Field Study on Noticing Interactivity of a Shop Window. In: International Conference on Human Factors in Computing Systems, pp. 297–306. ACM Press, New York (2012)
Müller, J., Wilmsmann, D., Exeler, J., Buzeck, M., Schmidt, A., Jay, T., Krüger, A.: Display Blindness: The Effect of Expectations on Attention towards Digital Signage. In: Tokuda, H., Beigl, M., Friday, A., Brush, A.J.B., Tobe, Y. (eds.) Pervasive 2009. LNCS, vol. 5538, pp. 1–8. Springer, Heidelberg (2009)
Meschtscherjakov, A., Reitberger, W., Mirlacher, T., Huber, H., Tscheligi, M.: AmIQuin - An Ambient Mannequin for the Shopping Environment. In: Tscheligi, M., de Ruyter, B., Markopoulus, P., Wichert, R., Mirlacher, T., Meschterjakov, A., Reitberger, W. (eds.) AmI 2009. LNCS, vol. 5859, pp. 206–214. Springer, Heidelberg (2009)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Kurdyukova, E., Hammer, S., André, E. (2012). Personalization of Content on Public Displays Driven by the Recognition of Group Context. In: Paternò, F., de Ruyter, B., Markopoulos, P., Santoro, C., van Loenen, E., Luyten, K. (eds) Ambient Intelligence. AmI 2012. Lecture Notes in Computer Science, vol 7683. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34898-3_18
Download citation
DOI: https://doi.org/10.1007/978-3-642-34898-3_18
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-34897-6
Online ISBN: 978-3-642-34898-3
eBook Packages: Computer ScienceComputer Science (R0)