Abstract
The article is focused on consumer’s needs modeling. Authors develop and describe a theoretical model based on Maslow’s needs hierarchy. Presented approach allows to compare consumers, represented by vectors of needs. Consumers’ preferences are described in the framework of fuzzy sets theory. Authors apply a measure of consumers’ dissimilarity. We suggest how large groups of individuals can be compared and how such space can be structured. The goal of this paper is to present our current research directions, with special interest paid to issues, which emerge, while we were discussing the concept of similarity relation between consumers. Formal description utilizes standard and well-known mathematical operators. The greatest attention is paid to our model application. The originality of our idea is in the interpretation and formal description of human needs, treated as a groundwork of the decision making process. In contrast to existing theories and models, we believe that explaining human behavior must consider the most basic level, which are needs.
Keywords
- consumer needs
- fuzzy sets
- consumers dissimilarity
This is a preview of subscription content, access via your institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
References
Frankl, V.: Man’s Search for Meaning. Beacon Press, Boston (1946)
Homenda, W., Jastrzebska, A.: Modelling consumer needs. In: Proc. of the 10th International Workshop on Intuitionistic Fuzzy Sets and Generalized Nets, SAP PAN (in press)
Klement, E.P., Mesiar, R., Pap, E.: Triangular norms. Kluwer Academic Publishers, Dordrecht (2000)
Maslow, A.: A Theory of Human Motivation. Psychological Review 50(4) (1943)
Maslow, A.: Towards a Psychology of Being, 2nd edn. D. Van Nostrand Co., New York (1968)
Schweizer, B., Sklar, A.: Probabilistic Metric Spaces. North Holland, New York (1983)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Jastrzebska, A., Homenda, W. (2012). On Structuring of the Space of Needs in the Framework of Fuzzy Sets Theory. In: Nguyen, NT., Hoang, K., Jȩdrzejowicz, P. (eds) Computational Collective Intelligence. Technologies and Applications. ICCCI 2012. Lecture Notes in Computer Science(), vol 7653. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34630-9_16
Download citation
DOI: https://doi.org/10.1007/978-3-642-34630-9_16
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-34629-3
Online ISBN: 978-3-642-34630-9
eBook Packages: Computer ScienceComputer Science (R0)
