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DriveRS: An In-Car Persuasive System for Making Driving Safe and Fun

  • Anne Bergmans
  • Suleman Shahid
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7624)

Abstract

This paper presents a solution to the growing problems connected with bad driving specially with over-speeding. This paper outlines a persuasive mobile solution ‘DriveRS’ that is designed to change the speeding behavior of male novice drivers in a persuasive manner. The ‘DriveRS’ application targets both weak and strong habit young male drivers between the age of 18 and 26 by giving them various incentives to change their speeding behavior. Results show an overall acceptance of the application, mainly due to its unique rewarding mechanism, and its ability to demonstrate the actual speeding behavior with major impact on safety, fuel cost and possible fines. Results also indicate behavior change for weak habit users and attitude change for strong habit users.

Keywords

Speeding behavior persuasive technology mobile persuasion 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Anne Bergmans
    • 1
  • Suleman Shahid
    • 2
  1. 1.Department of Communication and Information SciencesTilburg UniversityTilburgThe Netherlands
  2. 2.Tilburg center for Cognition and CommunicationTilburg UniversityTilburgThe Netherlands

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