53.090 Virtual Rusks = 510 Real Smiles Using a Fun Exergame Installation for Advertising Traditional Food Products

  • Dimitris Grammenos
  • George Margetis
  • Panagiotis Koutlemanis
  • Xenophon Zabulis
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7624)


This paper presents an innovative advergame installation for promoting the brand and products of a company producing Cretan rusks. The paper first presents some background and related work. Then, the requirements set towards creating the game are outlined, followed by concept creation and design decisions taken to meet these requirements, as well as a description of the user interface, gameplay and technical characteristics of the resulting game. The game has been installed with remarkable success in two different food exhibitions in key locations in Athens, Greece, where it has been played by more than 500 people of ages ranging from 2 to 76 years old. A large variety of qualitative and quantitative data were collected. The paper presents several findings stemming from these data. Additionally, changes made to the game as a result of the findings are presented, along with lessons learnt from the acquired experience.


Advergames marketing game design public interactive installation experience design casual games serious games 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Dimitris Grammenos
    • 1
  • George Margetis
    • 1
  • Panagiotis Koutlemanis
    • 1
  • Xenophon Zabulis
    • 1
  1. 1.Institute of Computer ScienceFoundation for Research and Technology - Hellas (FORTH)Greece

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