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Management of Alliance Network at the Functioning Stage

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Management of Alliance Networks

Part of the book series: SpringerBriefs in Business ((BRIEFSBUSINESS))

Abstract

The effective functioning of alliance network is inextricably linked to the skills required to manage such networks, which means that management is crucial in this process. Cooperation within a network creates relationships between its members. The larger the network, the more numerous relationships and therefore the problems. The main problem lies in management of those relationships as networks without conscious relationship management tend to disintegrate, which negatively influences the competitive position of the group. A key issue is to manage relationships as a whole portfolio in the frame of the network, and not merely single relationships.

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Notes

  1. 1.

    This is more difficult in terms of cultural differences and their impact on trust building. Generally it is expected that cultural closeness of partners has a positive effect on the building of trust between them.

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Authors and Affiliations

  1. Department of Management, Academy of Business in Dabrowa Gornicza, Cieplaka 1c, 41-300, Dabrowa Gornicza, Poland

    Włodzimierz Sroka

  2. Department of Management Theories, University of Zilina, Univerzitna 8215/1, 01026, Zilina, Slovakia

    Štefan Hittmar

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  1. Włodzimierz Sroka
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Correspondence to Włodzimierz Sroka .

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Sroka, W., Hittmar, Š. (2013). Management of Alliance Network at the Functioning Stage. In: Management of Alliance Networks. SpringerBriefs in Business. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-34246-2_3

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