Abstract
This paper presents the development of a process for manufacturing companies to facilitate environmental thinking for the integration of environmental concerns into their business operations. The process takes its point of departure in Corporate Social Responsibility while maintaining focus on obtaining direct benefits for the business. By understanding the end-uses’ perception, drivers, limitations and wants in regards to green products, as well as a general understanding of environmental impacts of the product, companies can detect environmental improvement options that are feasible to achieve and which consumers are interested in buying, therefore obtaining results that are good for the business and good for the environment.
Chapter PDF
Similar content being viewed by others
Keywords
References
Commission of the European Communities (2006), http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2006:0136:FIN:en:PDF (retrieved July 11, 2011)
Laudal, T.: Drivers and barriers of CSR and the size and internationalization of firms. Social Responsibility Journal 7(2), 234–256 (2011)
Chesbrough, H.: Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business School Press, Boston (2003)
Munoz-Marin, A.: Development of a Green product line in JELD-WEN Europe:Â Creating foundations for innovation through environmental products. Master Thesis, Aalborg University (2010)
Crul, D.M., Diehl, M.J.: D4S- Design for Sustainability, http://www.d4sde.org (retrieved March 2011)
Sustainability in action sports, Obstacles that prohibit green consumer behaviour in the context of eco-friendly sports outerwear, Sustainability in action sports (2011), http://sustainabilityinactionsports.wordpress.com/2011/02/26/surveyresults (retrieved March 23, 2011)
Yin, R.: Case Study Research. Design and Methods, 2nd edn. Sage, Thousand Oaks (1994)
Pohlmann: Energy use across the Lifecycle of a house. cited in Tackle Climate Change: Use wood (2002), http://www.wrcla.org/pdf/TackleClimateChange.pdf (retrieved March 23, 2011)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 IFIP International Federation for Information Processing
About this paper
Cite this paper
Munoz-Marin, A.M., Lassen, A.H. (2012). Developing Environmental Thinking in Manufacturing Companies. In: Frick, J., Laugen, B.T. (eds) Advances in Production Management Systems. Value Networks: Innovation, Technologies, and Management. APMS 2011. IFIP Advances in Information and Communication Technology, vol 384. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33980-6_44
Download citation
DOI: https://doi.org/10.1007/978-3-642-33980-6_44
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-33979-0
Online ISBN: 978-3-642-33980-6
eBook Packages: Computer ScienceComputer Science (R0)