Abstract
Roadmapping is an effective tool for supporting innovation projects and business strategies. It is easy to implement and can be used in many different ways. In an international and globally operating company like Siemens, roadmapping offers senior management a valuable aid for decision-making that is easy to understand in any language. Siemens has developed a supportive approach to decision-making known as the innovation business plan. The core of this innovation business plan consists of a portfolio-based roadmapping process. The purpose of this paper is to provide an overview of the above-mentioned portfolio-based roadmapping approach within the innovation business plan and its compilation in the organization.
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Farrokhzad, B., Kern, C., de Vries, M. (2013). Innovation Business Plan at Siemens: Portfolio-Based Roadmapping to Focus on Promising Innovation Projects Right from the Beginning. In: Moehrle, M., Isenmann, R., Phaal, R. (eds) Technology Roadmapping for Strategy and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33923-3_13
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DOI: https://doi.org/10.1007/978-3-642-33923-3_13
Publisher Name: Springer, Berlin, Heidelberg
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