Cognitive Processes Involved in Video Game Identification

  • Christopher Blake
  • Dorothée Hefner
  • Christian Roth
  • Christoph Klimmt
  • Peter Vorderer
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7522)

Abstract

Identifying with video game characters is one potentially important process in game enjoyment. Based on a theoretical model of video game identification as transformed self-perception, cognitive processes in video game identification were explored. An experiment with N = 60 male players revealed that increased cognitive accessibility of character-related concepts should be considered as element of the identification process. Moreover, shifts in players’ self-perceptions were observed so that players of a shooter video game (Call of Duty 2TM) described themselves as less gentle and more soldier-like than a control group. Overall, the study suggests that shifts in self-related cognition occur as part of the gaming experience. Implications for future research on game enjoyment and long-term game effects are discussed.

Keywords

Video games entertainment identification priming experiment lexical decision task 

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Copyright information

© IFIP International Federation for Information Processing 2012

Authors and Affiliations

  • Christopher Blake
    • 1
  • Dorothée Hefner
    • 1
  • Christian Roth
    • 2
  • Christoph Klimmt
    • 1
  • Peter Vorderer
    • 3
  1. 1.Department of Journalism and Communication ResearchHanover University of Music, Drama and MediaHannoverGermany
  2. 2.Department of Communication ScienceVU University AmsterdamAmsterdamThe Netherlands
  3. 3.Department of Media and Communication StudiesUniversity of MannheimMannheimGermany

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