Cognitive Processes Involved in Video Game Identification
- Cite this paper as:
- Blake C., Hefner D., Roth C., Klimmt C., Vorderer P. (2012) Cognitive Processes Involved in Video Game Identification. In: Herrlich M., Malaka R., Masuch M. (eds) Entertainment Computing - ICEC 2012. ICEC 2012. Lecture Notes in Computer Science, vol 7522. Springer, Berlin, Heidelberg
Identifying with video game characters is one potentially important process in game enjoyment. Based on a theoretical model of video game identification as transformed self-perception, cognitive processes in video game identification were explored. An experiment with N = 60 male players revealed that increased cognitive accessibility of character-related concepts should be considered as element of the identification process. Moreover, shifts in players’ self-perceptions were observed so that players of a shooter video game (Call of Duty 2TM) described themselves as less gentle and more soldier-like than a control group. Overall, the study suggests that shifts in self-related cognition occur as part of the gaming experience. Implications for future research on game enjoyment and long-term game effects are discussed.