Serious Questions in Playful Questionnaires

  • Aneta Takhtamysheva
  • Jan Smeddinck
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7522)


Conducting surveys is a time consuming and often expensive process. One of the main hurdles is motivating people to participate. The project presented herein proposes a playful approach, distributed via social network environments, where participants are intrinsically motivated to participate. A first evaluation showed an increased incentive to recommend friends to participate in the survey, as well as a preference of the playful approach to conducting surveys in general.


Social networks social gaming social media playful applications opinion-mining survey 


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Copyright information

© IFIP International Federation for Information Processing 2012

Authors and Affiliations

  • Aneta Takhtamysheva
    • 1
  • Jan Smeddinck
    • 1
  1. 1.Digital Media Lab, TZIUniversity of BremenBremenGermany

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