Abstract
In today’s competitive environment, you only have a few seconds to help site visitors understand that you have an answer to their needs. How much more powerful would a company’s online presence be if the whole experience were relevant to each of the key visitor types and their needs? Personalization has proven its power in helping companies acquire, engage and retain customers by using the technology to accommodate the differences between individuals. Within the e-commerce industry, personalized content relevancy is often thought to lead to improved conversion rates and higher customer satisfaction. People need different things at different stages of their purchase journey. This paper introduces the infrastructure eBay has deployed to drive increased personalization and relevancy to customers.
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References
Web site personalization by Willy Chiu, http://www.ibm.com/developerworks/websphere/library/techarticles/hipods/personalize.html
MySQL in eBay’s Personalization Platform, http://www.mysqlconf.com/mysql2008/public/schedule/detail/1240
Forrester Research, Inc., Smart Personalization (July 1999)
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© 2012 Springer-Verlag Berlin Heidelberg
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Rustagi, A. (2012). A Near Real-Time Personalization for eCommerce Platform. In: Castellanos, M., Dayal, U., Lehner, W. (eds) Enabling Real-Time Business Intelligence. BIRTE 2011. Lecture Notes in Business Information Processing, vol 126. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-33500-6_8
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DOI: https://doi.org/10.1007/978-3-642-33500-6_8
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-33499-3
Online ISBN: 978-3-642-33500-6
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