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Meeting of the European Network of Universities and Companies in Information and Communication Engineering

EUNICE 2012: Information and Communication Technologies pp 194–203Cite as

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Prototype of High Performance Scalable Advertising Server with Local Memory Storage and Centralised Processing

Prototype of High Performance Scalable Advertising Server with Local Memory Storage and Centralised Processing

  • Jakub Marszałkowski17 
  • Conference paper
  • 1296 Accesses

Part of the Lecture Notes in Computer Science book series (LNISA,volume 7479)

Abstract

Advertising servers play an important role in the entire contrary e-business. In this paper an approach for a high performance ad server is proposed. A prototype of a new architecture is presented: system achieving scalability by multiplication of ad servers with separate local memory storage and single managing server for entire cluster of those, providing data processing and ads preparation.

The paper includes benchmarks of alternate technologies possible at the design stage, results of the stress tests of the prototype, as well as the data from its performance with real web traffic. Limitations of the proposed solution are discussed. Although the prototype is created on a specific platform, all technologies used are widely available or have replacements on other platforms, granting generality to the proposed solution.

Keywords

  • internet advertising
  • ad server
  • performance

This research was partially supported by a grant of National Science Centre NN519643340.

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Author information

Authors and Affiliations

  1. Institute of Computing Science, Poznań University of Technology, Piotrowo 2, 60-965, Poznań, Poland

    Jakub Marszałkowski

Authors
  1. Jakub Marszałkowski
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Editor information

Editors and Affiliations

  1. Department of Telecommunications and Media Informatics, Budapest University of Technology and Economics, Magyar Tudósok krt.2, 1117, Budapest, Hungary

    Róbert Szabó & Attila Vidács & 

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© 2012 IFIP International Federation for Information Processing

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Cite this paper

Marszałkowski, J. (2012). Prototype of High Performance Scalable Advertising Server with Local Memory Storage and Centralised Processing. In: Szabó, R., Vidács, A. (eds) Information and Communication Technologies. EUNICE 2012. Lecture Notes in Computer Science, vol 7479. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32808-4_18

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  • DOI: https://doi.org/10.1007/978-3-642-32808-4_18

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-32807-7

  • Online ISBN: 978-3-642-32808-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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