A Good Product Isn’t Enough: You Need a Growth Process

Abstract

Growth is not achieved through a one-time feat; it is the result of shared growth-oriented attitudes and patterns of conduct. Viewing growth as a project is just as counterproductive as assuming that a good product range alone is enough to secure your company’s future. What you need is a process that permeates your entire company to promote growth. This primarily consists in finding a suitable methodology, working together in a well-structured way, and actively listening.

In this chapter you will get answers to the question how to best keep products and services up-to-date. You will be mad familiar with a seven-step-model of innovation and you will get to know how a standardized methodology can accelerate your innovation process. Finally you will learn different aspects of communication and cooperation that are relevant to the innovation speed in your firm.