Abstract
Mobile App stores and marketplaces allow sellers and developers to monetize their Apps mainly through the desktop-based download point, or by using the mobile owner’s credit card. We would like to turn monetization focus on the fact that there is already another payment channel that should not be overseen, which is fruitfully used through the premium SMSs. In this work, we propose new metrics and strategies to enhance business APPification using SMSs efficiently and effectively, in two ways: a) SMS as a premium text service can be the mean to monetize Apps more easily than using HTTP protocol and credit cards – premium SMSs cost more than regular SMSs and return usage earnings. b) SMSs can be widely used as an additional “web” data transport protocol that may reduce user data access costs in some cases and therefore, allow new margin for monetization of apps. We also show prototype results that the proposed strategies and metrics assist.
Keywords
- SMS Mobile App
- Premium SMS
- Alternative Monetization
- Web Appification
- Mobile e-Business
- Business Apps
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References
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© 2012 IFIP International Federation for Information Processing
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Paschou, M., Sakkopoulos, E., Sourla, E., Tsakalidis, A. (2012). Enhancing Business APPification Using SMS Text Messages: Metrics, Strategies and Alternatives. In: Quirchmayr, G., Basl, J., You, I., Xu, L., Weippl, E. (eds) Multidisciplinary Research and Practice for Information Systems. CD-ARES 2012. Lecture Notes in Computer Science, vol 7465. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32498-7_15
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DOI: https://doi.org/10.1007/978-3-642-32498-7_15
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-32497-0
Online ISBN: 978-3-642-32498-7
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