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CD-ARES 2012: Multidisciplinary Research and Practice for Information Systems pp 190–202Cite as

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Enhancing Business APPification Using SMS Text Messages: Metrics, Strategies and Alternatives

Enhancing Business APPification Using SMS Text Messages: Metrics, Strategies and Alternatives

  • Mersini Paschou21,
  • Evangelos Sakkopoulos21,
  • Efrosini Sourla21 &
  • …
  • Athanasios Tsakalidis21 
  • Conference paper
  • 2023 Accesses

Part of the Lecture Notes in Computer Science book series (LNISA,volume 7465)

Abstract

Mobile App stores and marketplaces allow sellers and developers to monetize their Apps mainly through the desktop-based download point, or by using the mobile owner’s credit card. We would like to turn monetization focus on the fact that there is already another payment channel that should not be overseen, which is fruitfully used through the premium SMSs. In this work, we propose new metrics and strategies to enhance business APPification using SMSs efficiently and effectively, in two ways: a) SMS as a premium text service can be the mean to monetize Apps more easily than using HTTP protocol and credit cards – premium SMSs cost more than regular SMSs and return usage earnings. b) SMSs can be widely used as an additional “web” data transport protocol that may reduce user data access costs in some cases and therefore, allow new margin for monetization of apps. We also show prototype results that the proposed strategies and metrics assist.

Keywords

  • SMS Mobile App
  • Premium SMS
  • Alternative Monetization
  • Web Appification
  • Mobile e-Business
  • Business Apps

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References

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Author information

Authors and Affiliations

  1. Department of Computer Engineering & Informatics, School of Engineering, University of Patras, Rio Campus, 26500, Patras, Greece

    Mersini Paschou, Evangelos Sakkopoulos, Efrosini Sourla & Athanasios Tsakalidis

Authors
  1. Mersini Paschou
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  2. Evangelos Sakkopoulos
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  3. Efrosini Sourla
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  4. Athanasios Tsakalidis
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Editor information

Editors and Affiliations

  1. Department of IT, Engineering and Environment, University of South Australia, Mawson Lakes Campus, 5001, Adelaide, SA, Australia

    Gerald Quirchmayr

  2. Department of Information Technologies, University of Economics, W. Churchill Sq. 4, 130 67, Prague 3, Czech Republic

    Josef Basl

  3. School of Information Science, Korean Bible University, 16 Danghyun 2-gil, Nowon-gu, 139-791, Seoul, Korea

    Ilsun You

  4. Information Technology and Decision Sciences, Old Dominion University, 2076 Constant Hall, 23529, Norfolk, VA, USA

    Lida Xu

  5. Institute of Software Technology and Interactive Systems, Vienna University of Technology and SBA Research, Favoritenstrsse 9-11, 1040, Vienna, Austria

    Edgar Weippl

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© 2012 IFIP International Federation for Information Processing

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Cite this paper

Paschou, M., Sakkopoulos, E., Sourla, E., Tsakalidis, A. (2012). Enhancing Business APPification Using SMS Text Messages: Metrics, Strategies and Alternatives. In: Quirchmayr, G., Basl, J., You, I., Xu, L., Weippl, E. (eds) Multidisciplinary Research and Practice for Information Systems. CD-ARES 2012. Lecture Notes in Computer Science, vol 7465. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32498-7_15

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  • DOI: https://doi.org/10.1007/978-3-642-32498-7_15

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-32497-0

  • Online ISBN: 978-3-642-32498-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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