A Case Study Illustrating the Application of the Procedure

  • Rudolf Grünig
  • Richard Kühn


Chapter 11 provides an example of how the general heuristic decision-making procedure is applied to solve a complex problem. In this example, a producer of vehicles is confronted with a fierce reduction of his annual profit. The problem analysis shows different causes. Options to improve the situation are developed and assessed before the decision is taken.


Parent Company Capacity Utilization Equity Capital Contribution Margin Swiss Franc 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.MarlySwitzerland

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