Crosslinking Eco-innovation in Service and Manufacturing Industries and Knowledge and Operational Industry Orientation

  • María-del-Val  Segarra-OñaEmail author
  • Angel Peiró-Signes
  • María De Miguel-Molina
  • Blanca De Miguel-Molina
Part of the EcoProduction book series (ECOPROD)


Several researchers have studied eco-innovation in order to understand the defining characteristics of companies that consider the environment to be a priority when innovating. However, most studies have focused on manufacturing industries, whereas the service industry economic model is dominant in developed nations. This chapter assesses the similarities and differences among four groups of service and manufacturing industries: Knowledge Manufacturing, Operational Manufacturing, Knowledge Service and Operational Service. Empirical research on a set of Spanish firms shows that the variables affecting the eco-innovative orientations of firms are similar, but with some key differences. The conclusions may help public policymakers plan actions to strengthen environmental proactivity while innovating according to the industry’s characteristics.


Eco-innovation Service industry Manufacturing industry 



The authors would like to thank the Spanish Economy and Competitiveness Ministry for its support through the research project (EC02011-27369), and the Uni-versitat Politècnica de València for its research funding to the project (PAID-06-2011-1879), “Innovative practices’ on environmental firms “performance”. Identifying moderating effects”. Also the UPV Research Micro-cluster “Globalization, tourism and heritage: towards a sustainable development”.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • María-del-Val  Segarra-Oña
    • 1
    • 2
    Email author
  • Angel Peiró-Signes
    • 1
    • 2
  • María De Miguel-Molina
    • 1
    • 2
  • Blanca De Miguel-Molina
    • 1
    • 2
  1. 1.Universitat Politècnica de ValènciaValenciaSpain
  2. 2.INERTE, International Network Research on Tourism and EnvironmentValenciaSpain

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