LISS 2012 pp 1129-1134 | Cite as

The Analysis to the Logistics Mode Decision of B2C

  • Xiao Xiao
  • Yu Liu
  • Zhenji Zhang
  • Xiaolan Guan
Conference paper


E-commerce is a complete process which consists of information flow, capital flow, business flow and logistics. With the development of network and electronic technology, the information flow, capital flow, and business flow can be momentarily available through the computer and network communication equipment. The logistics which must be achieved in reality thus become a key part in influencing the efficiency of E-commerce. Therefore, for portals, manufacturers, retailers and logistics companies in E-commerce, the primary problem is in the choice of logistics mode. They need to choose the most appropriate logistics mode according to practical situation in different environments. This paper ultimately use the logistics mode decision of Jingdong to find a solution for the choice of logistics mode in E-commerce, and also to some extent, verifies the feasibility of AHP on such solution. However, due to numerous factors involving in the distribution modes of logistics, this solution still needs to be analyzed and improved further in practical applications based on the specific situation of enterprises.


E-commerce Logistics modes B2C AHP 



This paper is supported by National Natural Science Foundation of China. Project id is: 71132008


  1. 1.
    IResearch the IResearch: 2010 China online shopping, the annual data release 18 Jan 2011
  2. 2.
    Haidong Jiang (2010) Taken the pace of self-built logistics system – visit the Jingdong Mall. [J]. Logist Technol Appl 15(1):58–60Google Scholar
  3. 3.
    Zhang Yuhong (2010) Analysis of the causes and the pros and cons of the Guanhua. B2C e-commerce businesses self logistics. Bus Times 1(26):29–30Google Scholar
  4. 4.
    Hau L Lee, Seungjin Whang (2001) Winning the last mile of e-commerce. MIT Sloan Manag Rev 5:54–62Google Scholar
  5. 5.
    Sarkis J (2008) Research and applications in e-commerce and third-party logistics management. Int J Prod Econ 113(1):23–26CrossRefGoogle Scholar
  6. 6.
    Chopra S, Meindl P (2008) Supply chain management strategy, planning, and operation, 3rd edn. Prentice Hall, Upper Saddle River, Pearson Education, pp 407–410Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.School of Economics and ManagementBeijing Jiaotong UniversityBeijingPeople’s Republic of China
  2. 2.School of Economics and ManagementBeijing Institute of Graphic CommunicationBeijingPeople’s Republic of China

Personalised recommendations