Pricing Decision Analysis for Information Services of the Internet of Things Based on Stackelberg Game
In order to study the pricing of information service market in the Internet of Things, we construct a pricing model based on Stackelberg game by Intermediaries and information providers. On this basis, the optimal strategies of information service providers and Intermediaries are obtained by game theory. Then, according to the results of numerical simulation we draw the conclusions that if the price of intelligent terminal equipment is expensive, the information provider shall adopt pure bundling strategy, whereas take pure components strategy. While the variation of evaluation value for consumer information products becomes bigger, pure bundling strategy should be taken by the information service providers. When the information provider wants to adopt pure components strategy, then the variation of evaluation value for consumer information products should be satisfied by certain conditions.
KeywordsInternet of things Pure components Pure bundling Information services pricing
This study was supported by philosophy social science fund of Hunan province (2010YBA048), general project of the ministry of education on humanities and social science research (11YJC790084) and Research fund for the Doctoral Program of higher education (20110161120032).
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