Advertisement

LISS 2012 pp 805-810 | Cite as

Research on Customer Classification of Beijing-Tianjin Passenger Dedicated Line Based on Customer Value

Conference paper

Abstract

With the increasing competition between various transportation modes, it is a trend for the Passenger Dedicated Line enterprise to pay close attention to the relationship with customers and to implement the Customer Relationship Management (CRM). This paper builds a customer classification model for Passenger Dedicated Line based on customer value and conducts empirical researches of customer classification of Beijing-Tianjin Passenger Dedicated Line.

Keywords

Passenger dedicated line Marketing Customer value Customer classification 

References

  1. 1.
    Ma Hongzhen, Ga Yuxian (2007) Satisfaction index model of railway major clients based on CRM concept. Railw Trans Econ [J] 29(10):76–78Google Scholar
  2. 2.
    Ruiyuan L (2002) Weighted Euclidean distance and application. Appl Stat Manag 21(5):17–19Google Scholar
  3. 3.
    Liu Zhaohua (2008) Study on model of customer classification based on the customer value. PhD thesis, Huazhong University of Science and Technology, WuhanGoogle Scholar
  4. 4.
    Pan Xiaomei (2011) Research on customer classification of Chinese passenger dedicated line. MsD thesis, Beijing Jiaotong University, BeijingGoogle Scholar
  5. 5.
    Luo Liangsheng, Zhang Wenxin (2008) Customer relationship management strategy of the airlines based on customer value. Enterp Econ [J] 12:20–22Google Scholar
  6. 6.
    Li Jing (2007) Research on customer value in CRM. Mark Mod [J] 6:138Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.School of Traffic and TransportationBeijing Jiaotong UniversityBeijingPeople’s Republic of China

Personalised recommendations