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CM1: Customer Segmentation and Supply Chain Strategy

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Abstract

The target of the CM1 is a homogeneous segmentation of the current customers of a company into separate segments. Furthermore, the customer segments are merged with supply chain strategies to present options for the design of various pipelines within a supply chain.

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Author information

Authors and Affiliations

  1. Kerkhoff Competence Center of Supply Chain Management, Chair of Logistics Management, University of St.Gallen, Dufourstrasse 40a, 9000, St. Gallen, Switzerland

    Erik Hofmann

  2. Chair of Logistics Management, University of St.Gallen, Dufourstrasse 40a, 9000, St. Gallen, Switzerland

    Patrick Beck

  3. Inova Management AG, Verenastraße 37, 8832, Wollerau, Switzerland

    Erik Füger

Authors
  1. Erik Hofmann
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  2. Patrick Beck
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  3. Erik Füger
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Correspondence to Patrick Beck .

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© 2012 Springer-Verlag Berlin Heidelberg

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Hofmann, E., Beck, P., Füger, E. (2012). CM1: Customer Segmentation and Supply Chain Strategy. In: The Supply Chain Differentiation Guide. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31936-5_3

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