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Introduction

  • Erik Hofmann
  • Patrick Beck
  • Erik Füger
Chapter

Abstract

The awareness of the importance of supply chain management has increased significantly in recent years. In most industries and sectors, supply chain management has climbed up organizational agendas. One reason for this development results from the increased complexity of supply chains due to the outsourcing trend in recent decades.

Keywords

Supply Chain Supply Chain Management Customer Requirement Content Module Customer Segment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Kerkhoff Competence Center of Supply Chain Management, Chair of Logistics ManagementUniversity of St.GallenSt. GallenSwitzerland
  2. 2.Chair of Logistics ManagementUniversity of St.GallenSt. GallenSwitzerland
  3. 3.Inova Management AGWollerauSwitzerland

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