E-Commerce Case Study of Fast Fashion Industry

Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 180)

Abstract

The article researched into the fast fashion industry worldwide, specifically analyzing the success of Zara, H&M and Gap, followed by an overall analysis of B2C apparel online retailing in China. Then it demonstrates a case of a Chinese fast fashion online retailer, with relevant recommendations for its further prosperity proposed in the end.

Keywords

e-commerce B2C online retailing fast fashion industry Zara Vancl 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Economic and Management Institute, ChinaUniversity of Petroleum (East China)QingdaoP.R. China
  2. 2.CNOOCBeijingP.R. China

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