Abstract
This chapter presents a longitudinal study of an open, co-created, innovation—ICA Student. It illustrates some of the challenges inherent in the consideration, adaptation and adoption of user knowledge and competence throughout an open innovation process, demonstrating the involvement of users both during the phases of content generation and commercialisation. Findings from the study illustrate five important issues for managers and practitioners to address when co-creating an innovation with future users: (1) the framing of an open innovation; (2) the identification of suitable participants; (3) the absorption and use of diverse inputs; (4) innovation entails both content generation and commercialisation and (5) the realisation that consideration, adaptation and adoption of knowledge and competence will affect the solution space. We conclude the chapter with a discussion on the relative openness of open innovation.
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Further Reading
For readers interested in the co-creation of innovation and value, we suggest the following work:
Bogers, M., Afuah, A., & Bastian, B. (2010b). Users-as-innovators: A review, critique, and future research directions. Journal of Management, 36, 857–875.
Dahlander, L., & Gann, D. M. (2010b). How open is innovation? Research Policy, 39, 699–709.
Gidhagen, M., Ridell-Persson, O., & Sörhammar, D. (2011). The orchestrating firm: Value creation in the video game industry. Managing Service Quality, 21, 392–409.
Normann, R., & Ramirez, R. (1993). Designing interactive strategy: From value chain to value constellations (pp. 65–77). Boston, MA: Harvard Business Review.
Vargo, S., & Lusch, R. (2008). “Service dominant logic: Continuing the evolution”. Journal of the Academy and Market Science, 36, 1–10.
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Ridell, O.P., Röndell, J.G., Sörhammar, D. (2013). How Open Is Open Innovation? Considering, Adapting and Adopting User Knowledge and Competence in the Solution Space. In: Eriksson Lundström, J., Wiberg, M., Hrastinski, S., Edenius, M., Ågerfalk, P. (eds) Managing Open Innovation Technologies. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31650-0_16
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DOI: https://doi.org/10.1007/978-3-642-31650-0_16
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