How Avatar Based Communication Can Improve Decision Making Quality

  • Peter H. M. P. Roelofsma
Part of the Communications in Computer and Information Science book series (CCIS, volume 277)


This paper examines to what extent the use of avatars makes person’s choices more optimal. Subjects were required to participate in choice tasks of decision problems that are well known for demonstrating sup-optimal choice behavior. Subjects participated in an experiment where a digital coach presented different decision problems. The participants were required to choose either themselves or through communication with their avatar, depending on the experimental condition. The results indicated that the use of an avatar significantly improved the decision quality of the subjects. When choosing through their avatar people demonstrated significantly more optimal choice behavior as compared to conditions without the avatar use. The results are explained by the use of decision framing and literature from the field of neuroscience.


Virtual Agents and Avatars Rational Choice Behavior Framing Elderly Decision Making 


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Peter H. M. P. Roelofsma
    • 1
  1. 1.Faculty of Social SciencesVU UniversityAmsterdamThe Netherlands

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