Persuading How? How to Handle the Sponsors of PD Projects

  • Torsten Bittlingmaier
Part of the Management for Professionals book series (MANAGPROF)


There are no existing statistics, which record how many sound and sophisticated PD concepts were never realised because they lacked support from influential patrons and sponsors. Conversely, one might assume that a host of existing PD projects of doubtful quality enjoyed backing from powerful benefactors. It seems that handling a project’s patrons and sponsors effectively is not merely a factor for the success of PD projects, but a basic precondition for their very existence – sufficient reason to dedicate the following pages to the figure of the project sponsor. At a very basic level, two scenarios are relevant for practical project work:


Project Leader Assessment Centre Project Portfolio Project Review Project Sponsor 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  1. 1.Deutsche Telekom AGBonnGermany

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