Value Impacts of Dynamics and Uncertainties in Tactical Supply Chain Design

  • Marcus Brandenburg
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 660)


Highly competitive consumer markets resulting in growing product launch rates amplify the relevance of tactical supply chain design (TSCD) for new product introduction (NPI). The complexity of TSCD decisions is enhanced by dynamics and uncertainties in supply chains. Beyond this, increasing profitability expectations of capital markets lead to the question how dynamic and uncertain TSCD options for NPI can be assessed regarding their value impacts. This paper proposes a hybrid value- and volume-based evaluation and quantification approach, in which a discrete event simulation model is combined with the discounted cash flow method. The suggested approach is illustrated based on a realistic case example from the fast moving consumer goods industry.


Supply Chain Cash Flow Supply Chain Management Product Life Cycle Supply Chain Performance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Marcus Brandenburg
    • 1
  1. 1.Chair of Supply Chain ManagementUniversity of KasselKasselGermany

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