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Dynamics and Uncertainties in Tactical Supply Chain Design for New Product Introduction

  • Marcus Brandenburg
Chapter
Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 660)

Abstract

The task of tactical supply chain design (TSCD) for new product introduction (NPI) is to establish product-specific supply chains that ensure cost-efficiently on time and in full availability of new high quality products over the whole product life cycle (PLC). Besides cross-regional network aspects and inter-disciplinary factors the problem complexity is driven by dynamics and uncertainties of short PLCs. This raises the questions to what extent these complexity drivers affect supply chain design scenarios and how they are linked to company value. In the conceptual part of this chapter, dynamics and uncertainties are integrated in a proposed framework for value-based SCM which is linked to a discrete event simulation model. In the empirical part of this chapter, impacts of these complexity drivers on TSCD scenarios for NPI are illustrated by a case example from the fast moving consumer goods industry.

Keywords

Supply Chain Supply Chain Management Product Life Cycle Supply Chain Network Supply Chain Performance 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Marcus Brandenburg
    • 1
  1. 1.Chair of Supply Chain ManagementUniversity of KasselKasselGermany

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