Multicriteria Decision Making

  • H. A. Eiselt
  • Carl-Louis Sandblom
Part of the Springer Texts in Business and Economics book series (STBE)


The models and methods in this chapter all consider problems, in which the consequences of a decision are no longer one-dimensional, while, in contrast to the scenario in decision analysis, the outcomes are again deterministic. In other words, if we were to, say, change the composition of a soft drink we manufacture or change the controls on a television, we do not just deal with profit as a result of this decision, but face changing customer acceptance (and demand) for the product, different costs, changing market share, customer satisfaction, and other factors, all of which will influence short- and long-term viability of the firm. The models discussed in this chapter are similar to those in the chapter on multiobjective optimization, except that these are discrete: we face only a finite (and usually fairly small) number of choices.


Decision Maker Analytic Hierarchy Process Customer Satisfaction Multiobjective Optimization Soft Drink 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Faculty of Business AdministrationUniversity of New BrunswickFrederictonCanada
  2. 2.Deptartment of Industrial EngineeringDalhousie UniversityHalifaxCanada

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