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Multicriteria Decision Making

  • H. A. Eiselt
  • Carl-Louis Sandblom
Chapter
Part of the Springer Texts in Business and Economics book series (STBE)

Abstract

The models and methods in this chapter all consider problems, in which the consequences of a decision are no longer one-dimensional, while, in contrast to the scenario in decision analysis, the outcomes are again deterministic. In other words, if we were to, say, change the composition of a soft drink we manufacture or change the controls on a television, we do not just deal with profit as a result of this decision, but face changing customer acceptance (and demand) for the product, different costs, changing market share, customer satisfaction, and other factors, all of which will influence short- and long-term viability of the firm. The models discussed in this chapter are similar to those in the chapter on multiobjective optimization, except that these are discrete: we face only a finite (and usually fairly small) number of choices.

Keywords

Decision Maker Analytic Hierarchy Process Customer Satisfaction Multiobjective Optimization Soft Drink 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Faculty of Business AdministrationUniversity of New BrunswickFrederictonCanada
  2. 2.Deptartment of Industrial EngineeringDalhousie UniversityHalifaxCanada

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