Profit Model Three: Combined Pricing

  • Wei Wei
  • Wuxiang Zhu
  • Guiping Lin
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


A profit model comprises profit source and pricing mode. Each one of the five modes can be adopted for a group of consumers and a product. In many cases, a company sells multiple products to several groups of customers. IBM may sell servers, software and consulting services to an SME (Small and medium enterprises), and a periodical might be distributed to libraries, companies and individuals. The way in which different pricing models maximally yield profits tests the wisdom of a company, and effectively combining models forms a key component of economic and managerial logic.


Price Model High Fixed Cost Profit Model Music Download Consumption Capability 
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Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.HSBC Business SchoolPeking UniversityShenzhenPeople’s Republic of China
  2. 2.Finance Department, School of EconomicsTsinghua UniversityBeijingPeople’s Republic of China

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