Business Model Positioning and Strategic Positioning

  • Wei Wei
  • Wuxiang Zhu
  • Guiping Lin
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


By the end of 2011 Homeinns will have opened 1,100 hotels—the most in its sector in the world. Established in 2002, Homeinns has rapidly increased in prominence due to its successful business approach. In early 2005, former B&Q China VP Sun Jian replaced co-founder Ji Qi as company CEO. This was a risky move given Sun’s lack of experience in the sector, but ultimately a wise decision—the group has continued to grow rapidly and claimed a dominant lead in the industry under Sun’s leadership.


Cash Flow Business Model Strategic Position Tire Pressure Store Owner 
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  1. Igor Ansoff H (1957) Strategies for diversification. Harvard Bus Rev 35(5):113–124 Google Scholar

Copyright information

© The Author(s) 2013

Authors and Affiliations

  1. 1.HSBC Business SchoolPeking UniversityShenzhenPeople’s Republic of China
  2. 2.Finance Department, School of EconomicsTsinghua UniversityBeijingPeople’s Republic of China

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