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Integrating Quantitative Attributes in Hierarchical Clustering of Transactional Data

  • Mihaela Vranić
  • Damir Pintar
  • Zoran Skočir
Part of the Lecture Notes in Computer Science book series (LNCS, volume 7327)

Abstract

Appropriate data mining exploration methods can reveal valuable but hidden information in today’s large quantities of transactional data. While association rules generation is commonly used for transactional data analysis, clustering is rather rarely used for analysis of this type of data. In this paper we provide adaptations of parameters related to association rules generation so they can be used to represent distance. Furthermore, we integrate goal-oriented quantitative attributes in distance measure formulation to increase the quality of gained results and streamline the decision making process. As a proof of concept, newly developed measures are tested and results are discussed both on a referent dataset as well as a large real-life retail dataset.

Keywords

Transactional Data Hierarchical Clustering Quantitative Attributes Distance Measures Retail Data 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Mihaela Vranić
    • 1
  • Damir Pintar
    • 1
  • Zoran Skočir
    • 1
  1. 1.Faculty of Electrical Engineering and ComputingUniversity of ZagrebZagrebCroatia

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