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Understanding and Modeling Usage Decline in Social Networking Services

  • Christian Sillaber
  • Joanna Chimiak-Opoka
  • Ruth Breu
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 172)

Abstract

In this paper, we propose a new research model that describes why users leave social network services. Multiple models and theories were proposed in the past that describe why users join in on innovation, become active users of new IT solutions and adopt technology. But no concise model has been established that explicitly focuses on why users withdraw from social network services – or web based technology in general. The goal of this paper is to develop, based on established theories of information systems research, a research model that provides a predictive set of rules for analyzing user withdrawal from social network services.

Keywords

Social Network Research Model Social Networking Site Online Social Network Technology Acceptance Model 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2013

Authors and Affiliations

  • Christian Sillaber
    • 1
  • Joanna Chimiak-Opoka
    • 1
  • Ruth Breu
    • 1
  1. 1.University of InnsbruckInnsbruckAustria

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