Using the IP Protection Star Effectively

  • Oliver Gassmann
  • Angela Beckenbauer
  • Sascha Friesike
Chapter

Abstract

The protection means, technology, human, market and business are vital to embrace the dynamics of IP threats in China. The piracy intelligence and identification of IP infringements is challenging. Due to the dominant view that IP professionals autonomously man-age IP activities, the traditional IP protection is mainly characterized by the application and management of proprietary rights. However, one has to acknowledge the emerging principle that IP protection creates value, which, in itself, creates protection. The protection of the value proposition creates differentiation to competitors, which in turn creates the appropriation of returns from innovations. Institutionalizing IP protection creates change and comprises task ownerships with clearly defined responsibilities. The pervasiveness of the view that IP protection mostly consists of legal protection is incomplete. The refinement of legal and factual protection means into a human-, market- and business- as well as legally- and technology-driven protection leads to a comprehensive view on IP protection options.

Keywords

Trade Fair Product Lifecycle Management Secure Supply Chain Protection Means Task Ownership 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Oliver Gassmann
    • 1
  • Angela Beckenbauer
    • 1
  • Sascha Friesike
    • 2
  1. 1.Institut für TechnologiemanagementUniversität St. GallenSt. GallenSwitzerland
  2. 2.Alexander von Humboldt Institut für Internet und GesellschaftBerlinGermany

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