Using the IP Protection Star Effectively
The protection means, technology, human, market and business are vital to embrace the dynamics of IP threats in China. The piracy intelligence and identification of IP infringements is challenging. Due to the dominant view that IP professionals autonomously man-age IP activities, the traditional IP protection is mainly characterized by the application and management of proprietary rights. However, one has to acknowledge the emerging principle that IP protection creates value, which, in itself, creates protection. The protection of the value proposition creates differentiation to competitors, which in turn creates the appropriation of returns from innovations. Institutionalizing IP protection creates change and comprises task ownerships with clearly defined responsibilities. The pervasiveness of the view that IP protection mostly consists of legal protection is incomplete. The refinement of legal and factual protection means into a human-, market- and business- as well as legally- and technology-driven protection leads to a comprehensive view on IP protection options.