Overseas Market Research

  • Eun Sup Lee

Learning Objectives

  1. 1.

    Efficient ways to induce potential customers to be interested in the students’ selected items based on their comparative advantages over competitive items in the target market;

  2. 2.

    Factors to be considered when attracting potential customers to the (assumed to be selected) items in the exporting market, compared with the factors to be considered in the domestic market where students’ (assumed) companies are well recognized by the customers;

  3. 3.

    Functions and importance of established international business networks, based on mutual reliance in conducting international trade particularly with newly developed items;

  4. 4.

    Strategies for the cultivation of new markets abroad, with an item which is newly developed and not yet commercialized in the domestic market compared with the case of existing products which have been successfully commercialized in the domestic market;



International Trade Target Market Potential Buyer Sales Promotion International Trade Commission 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Supplemental Reading

  1. Carr I (2007) International Trade Law, 3 rd edn. Cavendish Publishing, pp. 5–56Google Scholar
  2. Fellmeth AX (2009) The Law of International Business Transaction. West, pp. 327–404Google Scholar
  3. Fletcher I, Mistelis L, Cremona M (eds) (2001) Foundations and Perspectives of International Trade Law. Sweet & Maxwell, pp. 37–42Google Scholar
  4. Honnold JO, Sales Transactions: Domestic and International Law, 3 rd end. Foundation Press, pp. 429–613Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Eun Sup Lee
    • 1
  1. 1.Division of International TradePusan National UniversityPusanRepublic of South Korea

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