Telecommunication Economics pp 33-41

Part of the Lecture Notes in Computer Science book series (LNCS, volume 7216)

Trademarks as a Telecommunications Indicator for Industrial Analysis and Policy

  • Sandro Mendonça

Abstract

Innovation and economic transformation are difficult phenomena to measure, especially in high-tech fast changing sectors. Dynamic competition is a key driving force behind growth and a complex, multidimensional nature calls for an integrated approach. Recently a research agenda that see trademark as a valuable addition to the economic indicators arsenal has been gaining momentum. This section makes the case for employing trademarks as an indicator for assessing dynamic competition and international competitiveness in the telecommunications equipment and services sector. It considers community trademark data to explore stylized facts and recent trends in the European market, a sophisticated and contested world sales pitch on which this data can be employed to generate substantive academic insights as well as useful knowledge for policy-makers at the EU and national levels.

Keywords

telecommunications indicators trademarks competitiveness policy Lisboa Portugal 

References

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  2. 2.
    Mendonça, S., Pereira, T.S., Godinho, M.M.: Trademarks as an indicator of innovation and industrial change. Research Policy 33, 1385–1404 (2004)CrossRefGoogle Scholar
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    Mendonça, S. (ed.): Estudo sobre o Contributo das Marcas para o Crescimento Económico e para a Competitividade Internacional. INPI (2011)Google Scholar
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    Schmoch, U.: Service marks as novel innovation indicator. Research Evaluation 12, 149–156 (2003)CrossRefGoogle Scholar
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    Schmoch, U., Gauch, S.: Service marks as indicators for innovation in knowledge-based services. Research Evaluation 18(4), 323–335 (2009)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Sandro Mendonça
    • 1
    • 2
    • 3
    • 4
  1. 1.Instituto Universitário de Lisboa (ISCTE-IUL)Portugal
  2. 2.BRU (PEst-OE/EGE/UI0315/2011)Portugal
  3. 3.Dinâmia-CET (ISCTE-IUL)Portugal
  4. 4.UECE (ISEG-UTL)Portugal

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