Policy Implications of Digital Television
This section is an exploratory study about factors affecting the usage of T-government services for payments through Digital Terrestrial Television (DTT) and how policy measures can influence adoption. The widely known predicting model of ICT user acceptance UTAUT (Unified Theory of acceptance and Use of Technology) is applied to recognize those factors affecting usage, exploiting a dataset coming from an Italian T-government project. T-government stands for a wide set of services addressed to citizens (e.g. about health, education, tourism, payment of bills), delivered by a Public Administration or a private provider, and accessible through Digital Television. One of the opportunities given by T-government is to promote the use of ICT-based public services by large groups of people (e.g., the elderly), who haven’t got any Internet access or the required skills to use it.
KeywordsDigital Terrestrial Television policy measures T-government Unified Theory of acceptance Use of Technology
- 2.Papa, F., Nicolo’, E., Cornacchia, M., Sapio, B., Livi, S., Turk, T.: Adoption and use of digital tv services for citizens. In: Proceedings of the COST 298 Conference ”The Good, the Bad and the Challenging”, Copenhagen, pp. 161–171 (2009)Google Scholar
- 3.Papa, F., Nicolo’, E., Livi, S., Sapio, B., Cornacchia, M.: Factors Affecting the Usage of Payment Services through Digital Television in Italy. In: Proceedings of EuroITV 2010, Tampere, June 9-11 (2010)Google Scholar
- 7.Venkatesh, V., Morris, M.G., Davis, G.B., Davis, F.D.: User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly 27(3), 425–478 (2003)Google Scholar