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Extended Semantic Web Conference

ESWC 2012: The Semantic Web: Research and Applications pp 7Cite as

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Cutting through the Noise: How to Shape Public Perception, Frame the Debate and Effectively Engage Your Audience in the Digital Age

Cutting through the Noise: How to Shape Public Perception, Frame the Debate and Effectively Engage Your Audience in the Digital Age

  • Julius van de Laar21 
  • Conference paper
  • 2735 Accesses

Part of the Lecture Notes in Computer Science book series (LNISA,volume 7295)

Abstract

Successful political campaigns have mastered the tactics and strategies used to effectively present an argument, manage and respond with authority during crisis, influence the debate and shape public perception.

Yet, in todays 24/7 media environment it has become more difficult than ever to set an agenda, frame an issue or engage an audience.

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Authors and Affiliations

  1. Strategic Campaigns & Communication, Germany

    Julius van de Laar

Authors
  1. Julius van de Laar
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Editor information

Editors and Affiliations

  1. Institute AIFB, Karlsruhe Institute of Technology, Englerstrasse 11, 76131, Karlsruhe, Germany

    Elena Simperl

  2. CITEC, University of Bielefeld, Morgenbreede 39, 33615, Bielefeld, Germany

    Philipp Cimiano

  3. Siemens AG Österreich, Siemensstrasse 90, 1210, Vienna, Austria

    Axel Polleres

  4. Technical University of Madrid, C/ Severo Ochoa, 13, 28660, Boadilla del Monte, Madrid, Spain

    Oscar Corcho

  5. STLab, ISTC-CNR, Via Nomentana 56, 00161, Rome, Italy

    Valentina Presutti

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© 2012 Springer-Verlag Berlin Heidelberg

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Cite this paper

van de Laar, J. (2012). Cutting through the Noise: How to Shape Public Perception, Frame the Debate and Effectively Engage Your Audience in the Digital Age. In: Simperl, E., Cimiano, P., Polleres, A., Corcho, O., Presutti, V. (eds) The Semantic Web: Research and Applications. ESWC 2012. Lecture Notes in Computer Science, vol 7295. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30284-8_7

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  • DOI: https://doi.org/10.1007/978-3-642-30284-8_7

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-30283-1

  • Online ISBN: 978-3-642-30284-8

  • eBook Packages: Computer ScienceComputer Science (R0)

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