Four Basic Human Needs at the Heart of Neuroscience

Part of the Management for Professionals book series (MANAGPROF)


The brain is a complex organ and the variations in human behaviour are also a seemingly endless sea of subtle differences. This poses many challenges in trying to find clearer answers to human behaviour in any context but also specifically in the context of business administration. This chapter therefore aims to go to the basis of human behaviour. We draw on the work of Klaus Grawe to highlight how neuroscience has combined with psychotherapy and psychology to understand what the very neural substrates are at the basis of human behaviour. This chapter takes us through what we can see as the neuroscientifically founded basic needs of human beings and how this will subsequently influence each of our motivational behaviours and hence our way of interacting with the world around us.


Human Behaviour Attachment Theory Avoidance Schema Motivational Schema Business Administration 
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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Business Administration Bonn-Rhine-SiegUniversity of Applied SciencesSankt AugustinGermany
  2. 2.ctp, corporate training programmesZuerichSwitzerland

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