Neuroleadership: The Backdrop

  • Argang Ghadiri
  • Andreas Habermacher
  • Theo Peters
Part of the Management for Professionals book series (MANAGPROF)


This chapter aims to answer the simple question of what neuroleadership is. In addition we need to understand where it ties into current economic theory, if at all, and where it ties into the field of business and management theory, if at all. We will therefore outline what the current and developing “neuro” fields are, where they overlap, and where they tie together. We also propose a new term to create consistency within the fields of research. This will be followed by an historical overview of man’s concept of man—the being that economic and business theory is based upon. This will lead us to the stage we are at today in defining neuroleadership and also that of defining the concept of man according to the brain.


Human Behaviour Human Nature Personality Type Business Administration Homo Economicus 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Argang Ghadiri
    • 1
  • Andreas Habermacher
    • 2
  • Theo Peters
    • 1
  1. 1.Business Administration Bonn-Rhine-SiegUniversity of Applied SciencesSankt AugustinGermany
  2. 2.ctp, corporate training programmesZuerichSwitzerland

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