Abstract
Triggered by the pending success of Quality of Service (QoS) differentiation in practice, recently the research interest has been increasingly focussing on the user-centric marketization of QoS, especially for interdomain scenarios. In this context, the key role of readiness and willingness to pay for enhanced network quality has not sufficiently been covered so far. In this paper, we focus on the users’ willingness to pay for realtime network quality in interactive Video-on-Demand scenarios from an empirical perspective. Our user trial results indicate a broad willingness to pay for enhanced network quality, as well as remarkable influences on the quality perception through purchasing decisions, which is expected to kick off further experiments and the adaption of existing Quality of Experience models.
The authors would like to thank Sebastian Egger and Raimund Schatz for their support and fruitful discussions. The research leading to these results has received funding from the European Community’s Seventh Framework Programme (FP7/2007-2013) under grant agreement n \(\mathring{ }\) 248567 for the ETICS project. Further information is available at www.ict-etics.eu. FTW is funded within the COMET Program by the Austrian Government and the City of Vienna.
Chapter PDF
Similar content being viewed by others
References
Jain, R.: Internet 3.0: Ten problems with current Internet architecture and solutions for the next generation. In: Proceedings of the Military Communications Conference (MILCOM 2006), pp. 1–9. IEEE (2006)
Burghstahler, L., Dolzer, K., Hauser, C., Jähnert, J., Junghans, S., Macián, C., Payer, W.: Beyond technology: the missing pieces for QoS success. In: Proceedings of the ACM SIGCOMM Workshop on Revisiting IP QoS (RIPQoS 2003). ACM (2003)
Kilkki, K.: Quality of Experience in Communications Ecosystems. Journal of Universal Computer Science, Special issue on Socio Economic Aspects of Next Generation Internet, 615–624 (2008)
International Telecommunication Untion (ITU): Vocabulary for performance and quality of service, amendment 2: new definitions for inclusion in Recommendation P.10/G.100 (2008)
Lopez, D., Gonzalez, F., Bellido, L., Alonso, A.: Adaptive multimedia streaming over IP based on customer oriented metrics. In: International Symposium on Computer Networks (2006)
Soldani, D., Li, M., Cuny, R.: QoS and QoE Management in UMTS Cellular Systems. Wiley (2006)
Reichl, P., Tuffin, B., Schatz, R.: Logarithmic Laws in Service Quality Perception: Where Microeconomics Meets Psychophysics and Quality of Experience. Telecommunication Systems (2011)
Fiedler, M., Kilkki, K., Reichl, P.: From Quality of Service to Quality of Experience. In: Proceedings of the Dagsuhl Seminar 09192 (2009)
Staelens, N., Moens, S., Van den Broeck, W., Mariën, I., Vermeulen, B., Lambert, P., Van de Walle, R., Demeester, P.: Assessing Quality of Experience of IPTV and Video on Demand Services in Real Life Environments. IEEE Transactions on Broadcasting 56(4), 458–466 (2010)
Zhongkang, L., Weis, L., Boon Choong, S., Kato, S., Eeping, O., Susu, Y.: Perceptual Quality Evaluation on Periodic Frame Dropping Video. In: Proceedings of the International Conference on Image Processing. IEEE (2007)
Ries, M., Nemethova, O., Rupp, M.: On the Willingness to Pay in Relation to Delivered Quality of Mobile Video Streaming. In: Proceedings of the International Conference on Consumer Electronics. IEEE (2008)
Hands, D. (ed.): FP5 Project M3I, IST1999 11429, Deliverable 15/2 – M3I user experiment results (2002)
Schatz, R., Egger, S., Platzer, A.: Poor, Good Enough or Even Better? Bridging the Gap between Acceptability and QoE of Mobile Broadband Data Services. In: Proceedings International Conference on Communications (ICC 2011). IEEE (2011)
Knoche, H., McCarthy, J., Sasse, M.: Can small be beautiful?: assessing image resolution requirements for mobile TV. In: Proceedigs of the 13th International Conference on Multimedia (2005)
International Telecommunication Untion (ITU): ITU-R BT.500-7 Methodology for the subjective assessment of the quality of television pictures (2002)
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2012 IFIP International Federation for Information Processing
About this paper
Cite this paper
Sackl, A., Zwickl, P., Reichl, P. (2012). From Quality of Experience to Willingness to Pay for Interconnection Service Quality. In: Becvar, Z., Bestak, R., Kencl, L. (eds) NETWORKING 2012 Workshops. NETWORKING 2012. Lecture Notes in Computer Science, vol 7291. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-30039-4_11
Download citation
DOI: https://doi.org/10.1007/978-3-642-30039-4_11
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-30038-7
Online ISBN: 978-3-642-30039-4
eBook Packages: Computer ScienceComputer Science (R0)