Developing Marketing Strategies Based on Taste Analysis of Mineral Water

  • Le Yu
  • Junzo Watada
  • Munenori Shibata
Conference paper
Part of the Smart Innovation, Systems and Technologies book series (SIST, volume 15)

Abstract

This research concerns with the development of marketing strategy of mineral water based on people’s taste preference by analyzing taste components of mineral water. A two-dimensional analysis has been used in classifying tastes’ data. The characteristics of data are recognized in tastes of mineral water by correlation analysis. A combination of Principal Component Analysis and Self-organizing Map is applied to classify the tastes of mineral water. Some marketing strategies are concluded after the evaluation.

Keywords

Taste analysis mineral water soft computing model SOM Kansei Engineering 

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Copyright information

© Springer-Verlag Berlin Heidelberg 2012

Authors and Affiliations

  • Le Yu
    • 1
  • Junzo Watada
    • 1
  • Munenori Shibata
    • 2
  1. 1.Graduate School of IPSWaseda UniversityKitakyuusyuu-shiJapan
  2. 2.Taste & Aroma Strategic Research InstituteChuoukuJapan

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