MCDM Method for the Behavior of Innovative New Product Development
In the highly competitive environment, new product development (NPD), technology, equipment and materials have applications progress rapidly by promoting the concept of innovation. The manager not only intends to achieve the highest customer satisfaction, product value and product continuity, but also requires in low cost, high quality, mass production and time to market in customization. In this paper, we propose an effective approach for promoting innovative new product development by multiple-criteria decision making (MCDM) method. The proposed hierarchy structure is applied to provide the priority for improving the high-tech product development. The results of this study provide a guidance to continuously improve, track and meet the quality assurance of production, research and development consequently; the customer needs can be responded.
KeywordsNew Product Development (NPD) Multiple Criteria Decision Making (MCDM) Analytic Network Process (ANP)
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