Analysis on the Food Packaging of Honored Brand in Tianjin

Conference paper
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 161)


The packaging of honored brand in Tianjin is expressing its unique cultural value besides the historical value through refining the folk culture of Tianjin and transmitting regional history and civilization as a regional cultural mediator. Moreever, the localized packaging has become a carrier of the material and spiritual culture of Tianjin to show its uniqueness in the more and more fiece commodity market economy.


Three treasures of Tianjin honored brand packaging 


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Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Institute of Art & FashionTianjin Polytechnic UniversityTianjinChina

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