Analysis on the Influence of Visual Modeling on Information Transmission in Advertising Design

  • Cheng Chang
  • Jicheng Xie
Conference paper
Part of the Advances in Intelligent and Soft Computing book series (AINSC, volume 161)


Information transmission is main characteristics of advertisement, which relies on visual modeling to transmit information. In order to achieve the perfect advertising results, the designer always adopts modern design to transmit commodity information. This paper will reflect the transmission result by understanding and analyzing visual modeling in advertising design.


information transmission advertising design visual modeling 


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    Ping, L.: Advertisement vision design foundation. Xiamen University Publishing, Xiamen (2008)Google Scholar

Copyright information

© Springer-Verlag GmbH Berlin Heidelberg 2012

Authors and Affiliations

  1. 1.Institute of Art & FashionTianjin Polytechnic UniversityTianjinChina

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